LumenEd
LumenEd is a leading edge tutoring management software platform.
Branding
Content
Strategy
Illustration
Layout
Design
Lumened is about helping tutoring find the time to focus on high-priority activities like nurturing parent relationships, finding new clients and helping students succeed.
The team wanted to develop downloadable content - the goal was to create something potential customers could take away when visiting their website through their drip campaign.
Wallflower explored a variety of illustration themes and designs when building the book - with a focus on creating a narrative from start to finish.
Because the illustrations would later inform other design elements and branding of LumenEd, Wallflower decided to create recurring helper characters that could easily be used throughout other content and Lumened’s website.
The team decided on a unique colour pallet that would keep a K-12 market engaged, but had the ability to sell B2B.
LumenEd is growing everyday, with new tutoring business and companies downloading the ebook!